Valentina Be started her short but intense career in Milan as a member of a teen band signed by Warner in 2000. After spending hours and hours on set for their videoclips she comes to a sudden revelation: she feels the urge to move behind the lens of the camera. So once her contract with Warner has finally expired she resolves to move to Rome. Here Valentina shoots music videos for very popular Italian artists such as Ligabue, Negramaro, Raphael Gualazzi, Dolcenera, Arisa, Tricarico, the Kolors and so on.
2011 is her break through year in advertising as she formed a new division within the well-known Milan and Madrid based production company The Family: she calls this new creative department ‘The Kids’ as she directs various commercials for renowned brands such as Adidas, Pirelli, FAI etc until 2013. She then throws her fervid, enthusiastic energy and attention to the world of fashion & beauty and becomes a still very young but hugely sought-after freelance director shooting with the best agency networks for the likes of Gucci, Valentino, Heineken, Save the Children, Audi, Kartell, Pupa, Muller, Telecom etc.
At this stage Valentina begins to collect awards and accolades at main international ad and film festivals: Cannes Lions, ADCI Awards, La Jolla International Film Festival, IFFAS Los Angeles and Bokeh Film Festival Cape Town. She has recently finalised her first brilliant experience as a second unit director for the feature films ‘Tini: the new life of Violetta’ broadcast worldwide. Please check the trailer within her section. Two Of Us further develops its roster by representing her in the UK, India, China and select other territories within Europe and the American continent.